American Steel – Strategy project
• Built a comprehensive growth strategy for American Steel to increase steel and modular home sales; Conducted SWOT analysis and competitor analysis, developed marketing strategy, including product strategy, pricing, promotions, and distribution.
• Created strategy implementation plan that accounted for budgetary constraint, ROI, and tracked milestones and timelines. Identified and recommended early adopter markets (e.g., cities).
• Due to a NDA, this one doesn’t link to anything.